Birkenstock is back in full force and it’s nubuck trends, one sandal at a time.
Birkenstock sandals are known for the comfort they provide to their wearers and have also become fashion statements in their own right. Despite this, they continue to attract polarizing opinions from people. It is in this context that Rebecca Mead traces the meteoric resurgence of the Birkenstock sandal in a long and fascinating piece for The New Yorker.
Mead said some of his peers found the Birkenstocks “hopelessly ugly, or too vivid a reminder of their chaotic college days; or they didn’t like how Birkenstocks can alarmingly look like boats on taller legs. But Mead, herself a fan of Birkenstock sandals, loves that “they offer comfort without completely surrendering on style.”
Love it or hate it, Birkenstock, the German shoe brand, sold nearly twenty million pairs of sandals last year, thanks in part to the trend known as “Furkenstock” – the classic two-strap Arizona sandal with white fluffy sheepskin lining. insole and straps.
The jumpsuit might look odd, but nothing is too odd for fashion. The sandal made its appearance on the Parisian catwalks in 2012 thanks to Celine, who sent her models in Arizona-style sandals lined with mink. Designers like Giambattista Valli and Givenchy have since launched their own versions.
Aesthetics aside, the resurgence of Birkenstock can also be attributed to the fact that women are increasingly aware of the downsides of walking around in heels all day, and Birkenstocks offers a solution with shoes that allow movement. natural and positioning of the feet.
Despite its impressive sales, Birkenstock is not quite done with the shoes yet. It aims to reach the budget-conscious consumer, by producing sandals made from ethylene vinyl acetate (EVA). Head of its US division, David Kahan, helped take the brand to another level, merging sneakers and boots with iconic elements from Birkenstock.
Kahan said The New Yorker, âI use ‘Birkenstock’ as a verb. We created a sneaker bottom for spring – sneakers are a hot trend in the market, so we put it in stock. We have Birkenstocked Doc Martens; we have Birkenstored a motorcycle boot.
After the shoes, what next? The brand also plans to offer leather bags, mattresses and even office chairs in the near future.
Fashion trends are cyclical and the time for Birkenstock is now.
Source: The New Yorker